The crafting of exceptional spirits is both an art and a science. It requires your passion, skill, and dedication—in perfect balance.

And sometimes to achieve your goal of creating a truly stellar liquid, you can benefit from unbiased, professional feedback about your efforts.

That’s what L.A. Spirits Awards’ Insights program is here to offer.

Participating in the Insights program gives you access to the expertise and knowledge of respected spirits industry professionals at a fraction of the cost of a private spirits consultant.

Presented in a customized report, Insights is designed to complement L.A. Spirits Awards’ regular medal competition.

While a medal’s primary role is to communicate the quality of your spirits, your Insights report provides you with additional feedback and observations that might just give you the edge you seek in a highly competitive market. Questions answered in the report can include topics such as:

• What could improve the spirit?
• What (if any) are the flaws in the spirit?
• What sets the spirit apart from the others of its kind?
• What target markets would the product appeal to, and how?

(Examples given are for illustrative purposes. Information will vary.)

Participation in the Insights program is optional and available to all products entered in L.A. Spirits Awards and High Spirits Awards’ regular tasting competitions for an additional fee.